- In most organizations CFOs are the main influencers
- Often they are themselves decision makers
- They are responsible to improve profitability of existing customers
- They are responsible to expand into new segments
- They are expected to efficiently manage customer life cycle
- They are expected to improve user productively
As a business consultant, you can help CxOs to improve the bottom-line by providing relevant solutions to improve profitability, expand into new segments, manage customer life cycle and improve user productivity.
Come back to read my next short post on ‘the home-work business consultants should do before pitching to CxOs.
If you are looking for targeted CxO contacts from your taget organization, Contact Candice.
IT decision makers' Contact databases available from the Top vertical industries for CRM service
To market your CRM services, you need the contact names, phone numbers, email addresses and postal addresses of IT decision makers from Top vertical industries. We can help you with this data based on the regions you serve.
Data that was in demand in 2009 for CRM services were from industries such as banking, communications and discrete manufacturing across the US.
Whether you need data from Western Europe, Asia/Pacific or North America, you can get it from us.
Data that was in demand in 2009 for CRM services were from industries such as banking, communications and discrete manufacturing across the US.
Whether you need data from Western Europe, Asia/Pacific or North America, you can get it from us.
What are the benefits of email marketing for IT business consultants?
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Labels:
email marketing,
greater ROI,
IT business consultants
The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half. -Source DMA
Email Marketing Reduces marketing costs and increases profitability
• If you were sending 100,000 paper direct mailers at 60 cents per record including paper, printing, postage, expensive graphic design and mailing list, your cost would amount to $60,000. In contrast, you can send emails to the same number of prospects for less than a fraction of that cost.
• It is very difficult and expensive to personalize mailers in the case of direct mailing. Email allows you to personalize your mails easily. This increases response rates bringing more profitability.
• Email marketing allows for more frequent customer contact, which translates into higher revenues.
High speed of production, delivery and response
• In conventional marketing, the time taken from concept, copy, design printing and mailing is much more compared to email marketing. Email is less complicated, and takes little time to produce. Most of the production work is done just on your computer screen.
• Email marketing allows you to create powerful presentations and integrate audio, video and 3D animations that can help the client take faster decisions. E-commerce functionality included in the email can help the clients make easy purchases.
• Paper direct mailers sent by post takes more time to reach the intended audience and weeks to get response. In contrast, emails are transmitted in seconds. You can launch the campaign, get results and make money even within hours after sending emails.
Instantaneous tracking and measuring
• Email marketing allows you to track results instantly unlike waiting for 1-3 months as in conventional campaigns.
• Knowing results sooner helps you plan the next campaign and enhances confidence level.
• Tracking and measuring helps you to tailor your future mailings to your preferences.
Extensive reach
• Conventional direct mails are limited by boundaries such as currencies, time zones, varying postal regulations and systems. However, by using email you can market to users across the globe.
• Email marketing allows you to sell to customers around the world at the same time.
• Email provides you easy opportunity to reach thousands or millions of target prospects, and generate inquiries and orders.
• The more people actively using emails, the more opportunities to market to this vast traffic are opened.
Best tool to retain and build customer relationships
• The reduction of costs and timelines associated with e-mail marketing allows businesses to communicate with customers more frequently.
• Frequent permission-based e-mail newsletters and other communications reduce customer attrition rates.
• Regular e-mail marketing to existing customers generates a 15 - 50% increase in total online business.
• Email marketing helps you engage your customers in a two-way dialogue to increase customer satisfaction and yield faster feedback.
Email Marketing Reduces marketing costs and increases profitability
• If you were sending 100,000 paper direct mailers at 60 cents per record including paper, printing, postage, expensive graphic design and mailing list, your cost would amount to $60,000. In contrast, you can send emails to the same number of prospects for less than a fraction of that cost.
• It is very difficult and expensive to personalize mailers in the case of direct mailing. Email allows you to personalize your mails easily. This increases response rates bringing more profitability.
• Email marketing allows for more frequent customer contact, which translates into higher revenues.
High speed of production, delivery and response
• In conventional marketing, the time taken from concept, copy, design printing and mailing is much more compared to email marketing. Email is less complicated, and takes little time to produce. Most of the production work is done just on your computer screen.
• Email marketing allows you to create powerful presentations and integrate audio, video and 3D animations that can help the client take faster decisions. E-commerce functionality included in the email can help the clients make easy purchases.
• Paper direct mailers sent by post takes more time to reach the intended audience and weeks to get response. In contrast, emails are transmitted in seconds. You can launch the campaign, get results and make money even within hours after sending emails.
Instantaneous tracking and measuring
• Email marketing allows you to track results instantly unlike waiting for 1-3 months as in conventional campaigns.
• Knowing results sooner helps you plan the next campaign and enhances confidence level.
• Tracking and measuring helps you to tailor your future mailings to your preferences.
Extensive reach
• Conventional direct mails are limited by boundaries such as currencies, time zones, varying postal regulations and systems. However, by using email you can market to users across the globe.
• Email marketing allows you to sell to customers around the world at the same time.
• Email provides you easy opportunity to reach thousands or millions of target prospects, and generate inquiries and orders.
• The more people actively using emails, the more opportunities to market to this vast traffic are opened.
Best tool to retain and build customer relationships
• The reduction of costs and timelines associated with e-mail marketing allows businesses to communicate with customers more frequently.
• Frequent permission-based e-mail newsletters and other communications reduce customer attrition rates.
• Regular e-mail marketing to existing customers generates a 15 - 50% increase in total online business.
• Email marketing helps you engage your customers in a two-way dialogue to increase customer satisfaction and yield faster feedback.
Persistence, dedication and tenacity helps get whopping email marketing results!
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‘E-mail marketing yields, on average, $ 43.62 for every dollar spent’ -DMA
You bought an email marketing list hoping that you would get good results by rolling an email campaign. To your surprise, after performing the campaign, you see most of your emails bouncing. You don’t see the results you aspired. Whom do you blame?
The email list vendor? The email marketing list? Or yourself?
There are various reasons for unsuccessful email campaigns:
Content of your email message
• Avoid usage of spam words in your message
• Words like 'Free', 'Amazing', 'Click here' etc are tagged as spam
• Avoid too many colors and images
• Avoid symbols and capital letters
• Use relevant subject lines
Sending Emails
• Don't send mails to all the recipients at one-go
• Divide the list and send mails in short sprouts
• Personalize your messages
• Segment the lists and send relevant messages
Use white listed IPs
• Make sure that your server IPs are whitelisted
• Avoid using any spam blocked or blacklisted servers
• Keep checking your IPs to ensure that they aren't blacklisted
Format of your Pitches
• HTML pitches often tend to be too heavy and will not load instantly
• Use more of text format in your messages
• Reduce the size of the image files
• Offer an option to view the message in text or HTML
Use Campaign domains
• Make sure that you are using a separate domain to run your campaigns
• Using the primary domain for campaigns is not recommendable
Send mails at the most appropriate time
• Check the timezone of your prospects before sending emails
• Make sure that they reach the clients at recommended times
• Check industry standards before sending out the emails
Send the mails on ideal days
• Sending mails to official ids over the weekend won't bring in results
• Make sure that you use the best days to send out mails
• Tuesdays, Wednesdays and Thursdays are considered ideal
• Check industry standards before rolling out campaigns
Make sure that the mails reach the correct targets
• Personalize all your marketing messages
• Make sure that you address the right person with the right job title
• Send industry specific messages
Send welcome messages
• Make sure that you send out welcome mails before sending marketing messages
• Give an easy option to Unsubscribe in the welcome message
Procuring an opt-in list is just a start. Make sure that you follow the email marketing ethics to guarantee high ROI from your campaigns.
You bought an email marketing list hoping that you would get good results by rolling an email campaign. To your surprise, after performing the campaign, you see most of your emails bouncing. You don’t see the results you aspired. Whom do you blame?
The email list vendor? The email marketing list? Or yourself?
There are various reasons for unsuccessful email campaigns:
Content of your email message
• Avoid usage of spam words in your message
• Words like 'Free', 'Amazing', 'Click here' etc are tagged as spam
• Avoid too many colors and images
• Avoid symbols and capital letters
• Use relevant subject lines
Sending Emails
• Don't send mails to all the recipients at one-go
• Divide the list and send mails in short sprouts
• Personalize your messages
• Segment the lists and send relevant messages
Use white listed IPs
• Make sure that your server IPs are whitelisted
• Avoid using any spam blocked or blacklisted servers
• Keep checking your IPs to ensure that they aren't blacklisted
Format of your Pitches
• HTML pitches often tend to be too heavy and will not load instantly
• Use more of text format in your messages
• Reduce the size of the image files
• Offer an option to view the message in text or HTML
Use Campaign domains
• Make sure that you are using a separate domain to run your campaigns
• Using the primary domain for campaigns is not recommendable
Send mails at the most appropriate time
• Check the timezone of your prospects before sending emails
• Make sure that they reach the clients at recommended times
• Check industry standards before sending out the emails
Send the mails on ideal days
• Sending mails to official ids over the weekend won't bring in results
• Make sure that you use the best days to send out mails
• Tuesdays, Wednesdays and Thursdays are considered ideal
• Check industry standards before rolling out campaigns
Make sure that the mails reach the correct targets
• Personalize all your marketing messages
• Make sure that you address the right person with the right job title
• Send industry specific messages
Send welcome messages
• Make sure that you send out welcome mails before sending marketing messages
• Give an easy option to Unsubscribe in the welcome message
Procuring an opt-in list is just a start. Make sure that you follow the email marketing ethics to guarantee high ROI from your campaigns.
Learn how to generate leads, increase opportunities and demand for your IT offerings – Get 100 leads free
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Is finding the right prospects a trouble?
Has it been complex to convert the leads to opportunities and key accounts?
Are you falling short of your target due to lack of right prospects?
Lead-Demand-Opportunities Grabber can make these challenges a breeze!
Has it been complex to convert the leads to opportunities and key accounts?
Are you falling short of your target due to lack of right prospects?
Lead-Demand-Opportunities Grabber can make these challenges a breeze!
90% of your clients will come back to you if your…
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Labels:
Business Consultants,
Technolgy consultants
Technology solutions are fast
Technology solutions are innovative
Technology solutions are profitable to your clients
And most importantly
If your customer data is maintained fresh and clean to keep in touch with them. Get your Customer data refined now.
Technology solutions are innovative
Technology solutions are profitable to your clients
And most importantly
If your customer data is maintained fresh and clean to keep in touch with them. Get your Customer data refined now.
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