Time Your Mails to Allow Conversion

Are you all blue in the face with results of your email camapign? Checked all parameters, but couldnot figure the loophole? Have you thought of the time of your campaign? No, well take time and consider the saying “timing is everything”.It holds true for email marketing as well. And believe me, timing helps.

So when should you send mails? Studies have found the day of the week when the business missives are sent influences what percentage of recipients will open it and whether or not it will result in a sale or conversion. So to decide on which day to send your emails, you should first fix upon what results you are aiming to generate out of the campaign. There could be two purposes mainly viz. introduce or reinforce your company’s brand and making a sale.

Surveys have inferred that days like Wednesday, Thursday, or Friday provide the highest percentage of opens. Weekends, on the other hand, is more effective for sales, responses, and click-throughs. Of course, your niche market and your industry will also play a key role over the timing phenomenon.

After deciding the day of the week, you have to settle on the time of the day. It is always a wise thought to send mails early in the morning or after 5 p.m. But always keep the time zone in mind. Sending mails when your recipients are away from the computer is a wise decision as it prevents being invasive. This lets your prospects to look at your mail when it is convinient. If the mails land up when they are in a tearing jiffy with their office work, the chances are greater towards winding up in the recycle bin.

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