What are the benefits of email marketing for IT business consultants?

The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half. -Source DMA

Email Marketing Reduces marketing costs and increases profitability

• If you were sending 100,000 paper direct mailers at 60 cents per record including paper, printing, postage, expensive graphic design and mailing list, your cost would amount to $60,000. In contrast, you can send emails to the same number of prospects for less than a fraction of that cost.

• It is very difficult and expensive to personalize mailers in the case of direct mailing. Email allows you to personalize your mails easily. This increases response rates bringing more profitability.

• Email marketing allows for more frequent customer contact, which translates into higher revenues.

High speed of production, delivery and response

• In conventional marketing, the time taken from concept, copy, design printing and mailing is much more compared to email marketing. Email is less complicated, and takes little time to produce. Most of the production work is done just on your computer screen.

• Email marketing allows you to create powerful presentations and integrate audio, video and 3D animations that can help the client take faster decisions. E-commerce functionality included in the email can help the clients make easy purchases.

• Paper direct mailers sent by post takes more time to reach the intended audience and weeks to get response. In contrast, emails are transmitted in seconds. You can launch the campaign, get results and make money even within hours after sending emails.

Instantaneous tracking and measuring

• Email marketing allows you to track results instantly unlike waiting for 1-3 months as in conventional campaigns.

• Knowing results sooner helps you plan the next campaign and enhances confidence level.

• Tracking and measuring helps you to tailor your future mailings to your preferences.

Extensive reach

• Conventional direct mails are limited by boundaries such as currencies, time zones, varying postal regulations and systems. However, by using email you can market to users across the globe.

• Email marketing allows you to sell to customers around the world at the same time.

• Email provides you easy opportunity to reach thousands or millions of target prospects, and generate inquiries and orders.

• The more people actively using emails, the more opportunities to market to this vast traffic are opened.

Best tool to retain and build customer relationships

• The reduction of costs and timelines associated with e-mail marketing allows businesses to communicate with customers more frequently.

• Frequent permission-based e-mail newsletters and other communications reduce customer attrition rates.

• Regular e-mail marketing to existing customers generates a 15 - 50% increase in total online business.

• Email marketing helps you engage your customers in a two-way dialogue to increase customer satisfaction and yield faster feedback.